TikTok is shutting down its Creator Fund in favor of its newer Creativity Program

TikTok has introduced that it’s shutting down its authentic $1 billion Creator Fund and shifting the main target to its newer Creativity Program.

From December 16, the Creator Fund can be discontinued in america, United Kingdom, France and Germany.

Creators who’re at present enrolled within the Creator Fund can swap to the Creativity Program.

The Creator Fund, which launched in 2020, has lengthy been criticized by creators who’ve complained about low payouts, with some saying they earned a couple of {dollars} for movies that bought hundreds of thousands of views.

In February, TikTok launched the Creativity Program and mentioned the fund would lead to increased payouts for well-liked creators. TikTok has mentioned the rewards components for the Creativity Program has been formulated to supply a better common gross income for certified video views. In contrast to the Creator Fund, which didn’t have a selected requirement on video size, the Creativity Program rewards creators who make movies longer than one minute.

To be eligible for the Creativity Program, creators have to be not less than 18 years of age and have not less than 10,000 followers and not less than 100,000 views within the final 30 days. Eligible creators who submit high-quality, authentic content material longer than one minute have the potential to earn as much as 20 occasions the quantity beforehand supplied by the Creator Fund, in response to TikTok.

“Our final purpose is to create one of the best expertise attainable on TikTok and supply a strong ecosystem of monetization choices to creators,” TikTok spokesperson Maria Jung mentioned in an electronic mail to TechCrunch. “A part of our efforts and ongoing dedication to supply requires us to evolve merchandise and apply assets elsewhere to finest help creators and discover new choices. We developed the Creativity Program based mostly on the learnings and suggestions from the Creator Fund, and we’ll proceed listening and studying from our neighborhood as we discover new options and improve present ones to additional enrich the TikTok expertise.”

The Creativity Program is a part of TikTok’s suite of monetization instruments, which incorporates LIVE subscriptions and TikTok Pulse. The corporate additionally has suggestions and presents monetization options, together with a Sequence characteristic that enables eligible creators to submit content material behind a paywall.