Elon Musk has stated his social media platform X, previously often called Twitter, will launch two new tiers of premium subscriptions.
“One is decrease value with all options, however no discount in adverts, and the opposite is dearer, however has no adverts,” the billionaire stated in a publish on X.
It comes because the agency began charging new customers $1 in New Zealand and the Philippines for accessing the platform.
Mr Musk didn’t present extra particulars on the plans.
New customers who decide out of subscribing will solely be capable of take “learn solely” actions, equivalent to studying posts, watching movies, and following accounts, the corporate stated in its web site.
It isn’t clear if there will likely be any free choices.
Mr Musk has lengthy stated that his resolution for eliminating bots and pretend accounts on the social media platform is charging for the service.
Since taking up the agency in October final 12 months he has seemed to incentivise customers to pay for an enhanced service, which is now known as X Premium. Some customers now decide to pay $8 per thirty days for the blue examine subscription service.
Its “Not A Bot” subscription technique goals to scale back spam, manipulation of the platform and bot exercise.
He has additionally tried to woo advertisers again to X with gives of reductions.
Mr Musk’s speedy adjustments, together with mass layoffs and disbanding content material moderation groups, has led to advertisers halting adverts on the service.
He acknowledged that the platform has taken a success on income and blamed activists for pressuring advertisers.
Different massive tech corporations have additionally experimented with a mixture of ad-supported and subscription plans.
Whereas Alphabet’s YouTube has each paid and free, ad-supported ones, Netflix’s ad-supported plans are additionally chargeable, although at a lower cost.
YouTube, which like X is populated by content material from customers, shares part of its subscription income with creators.
X, which additionally shares a few of its advert income with content material creators, didn’t disclose if content material creators will likely be paid in ad-free subscription fashions.
Regardless of Mr Musk’s makes an attempt to generate income on X, as the corporate confronted criticism over lax content material moderation, advertisers haven’t come flooding again over issues their adverts may seem subsequent to inappropriate content material.
Final week, the European Fee launched an investigation into X to see whether or not it complies with new tech guidelines on unlawful and dangerous content material following the unfold of disinformation on its platform after Hamas’s assault on Israel.